Digital Marketing Essentials
Explore building your brand with this course that provides an introduction to planning your digital presence roadmap.
RIBO accredited for 1 Management hour.
AIC #52554 ICM #32984
Approved in Saskatchewan for 1 CE hour.
BC brokers may submit their certificate to ICBC.
Gary Edgar, Director, Enterprise Social Media, RBC Royal Bank
Formerly VP of creative and design strategy at Ruckus digital. Gary has spent almost 15 years in marketing and communications, focusing on digital strategies and tactics. While he’s been working with some the world’s leading brands in the digital agency world for the past 10 years, he has also held roles in communications and digital marketing at Economical Insurance, Manulife Financial and Sun Life Financial
Jeff McCann, CEO, Apollo Exchange
Jeff co-founded Apollo to provide Canadian brokers with product, technology, and digital marketing enablement. He carries the vision of an industry where computers do the work so people can build relationships. With a background as a broker and strong insurance industry fundamentals, Jeff empowers producers and brokerages to reach their digital potential.
Jeff was Insurance Broker Magazine Top 10 Under 40, and recipient of the Insurance Business Magazine Young Guns Award in 2018. He writes professionally for several publications including the Edmonton Journal, Vancouver Sun and The Province.