Marketing Campaigns: The 5 Questions That Matter

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Course overview
Join Steve Pieroway as he simplifies the marketing approach by asking five questions to create an effective campaign. His tips are helpful for connecting with customers, driving sales, and more. 

ACCREDITATION INFORMATION
AB - 71620
MB - 46414
ON - Professional Development

*This course is not accredited in BC & SK

Steve Pieroway

Marketing | Strategy | Branding and Founder of Benevolent Marketing
ABOUT Steve
Steve Pieroway is the founder of Benevolent Marketing, an ad agency for service professionals. A former insurtech marketer (he helped build the Policy Works brand before its sale to Applied), Steve now helps fellow underdogs out-compete the competition with distinctive brand marketing.

His interest with relationship and service marketing started years ago while completing his MBA. An almost academic (the owners of Policy Works promised him fame & glory, luring Steve away from pursuing his PhD), Steve wrote a thesis titled, An Identification Based Relationship Marketing Model.

An otherwise happily married husband and father, Steve currently lives with constant low-grade anxiety as one of his two sons is learning to drive. He also has two cats who occasionally allow him to pet them, and a Samoyed named Nelson who insists every day is leg day.